Carlos Santana

I am a commercial, artistic and jewellery photographer. I was part of the last generation trained in analog photography before moving into the digital era. A conviction in the form of an analogy: retouching and post-production are simply additional ingredients; they are the spice, not the dish. The recipe must be built on real, natural ingredients.

20 years of experience working with creative teams in advertising, editorial, commercial, and marketing fields, as well as with direct clients, and I had the honour to collaborate with some amazing global brands and agencies, including Leo Burnett, Ogilvy, McCann and Puff Digital among others

Beyond the technology, the essence remains the same as it was a hundred years ago: a deep understanding of how to interpret and paint with light. I have been driven by visual storytelling my entire life, and now, more than ever, in this universe of denatured, artificial, and soulless images, I stand by this famous quote with a slight change that feels more relevant than ever before: